Abstract Logos are a combination of shapes and colors that don’t easily tie back to anything in the real world. These are best used as a secondary logo, paired with a wordmark, while you build brand recognition.
Mascot logos are represented by the face of a character or real person you use as an ambassador for your brand. They can humanize your business by creating a relatable personality. This works best for kids’ brands or those looking for a retro feel (e.g., Wendy’s, Colonel Sanders for KFC).
Emblem Logos are often circular and combine text with an emblem for a luxurious brand design. Avoid making them too fussy or they won’t scale (e.g., Polo Ralph Lauren).
Icon Logos represent your brand as a visual metaphor. Unlike an abstract logo, an icon logo suggests something about the product (e.g., YouTube’s Play button logo).
Wordmarks or Lettermarks are type-based logos that are either your full business name, a combination of letters, or an initial.
ALL LOGO TYPES COME WITH THREE FREE EDITS AND LIVE TELEPHONE CONSULTATION WITH DESIGNER
* Descriptions Sourced from Shopify,com From How To Build a Brand in 7 Steps: Get Started in 2024 by Dayna Winter
Logo example images sourced from GraphicMama.com Types of Logos: Learn the Essentials in Minutes [+ Cool Examples] by Bilyana Nikolaeva
